Is it not true that the ultimate aim of every entrepreneur and/or business owner who founds and runs a company is to see that it succeeds? It seems the solution is simple. However, many of the best business trainers will tell you that there are executives in your organization who are content to stay where they are. They are content with the reputation their company has earned in the market and have no plans to change it.
No one in a position of responsibility in a firm would benefit by acting in this way. Business growth is not only desired, but necessary for survival. Without further expansion, businesses will eventually stabilize. The product or service quality might suffer, customer service could suffer, staff morale could plummet, and any number of other issues could arise. Anshoo Sethi has always been interested about these intricate matters related to business.
The website nibusinessinfo.co.uk claims that expansion “is critical to a company’s long-term existence,” listing the following benefits as evidence.
- Adding more of anything is simpler to do.
- Discover and assess any untapped revenue opportunity.
- Maximize the current supply of something.
- Focus on expanding your customer base.
The expansion of your supplier base and the strengthening of your financial footing are two further ways in which development may enhance “your business’ reputation.”
All of these are substantial advantages that may come from growing a business.
Company leaders use a “continuous growth” approach for several reasons, including those stated above and many more. To make large-scale purchases (such as brand new technology) and/or acquire more favorable lease or rent agreements, a prosperous and expanding corporation typically enjoys market dominance (also known as less competition). Anshoo Sethi in Chicago has always been curious about these matters.
The potential for negative outcomes attributable to the current status of the market and the national economy may be mitigated by maintaining a robust growth rate. A prestigious company may pick and choose among the most qualified applicants because of its stellar reputation.
Possibilities and threats
Growth, by its very nature, entails some degree of danger. Growing businesses provide challenges for CEOs and business owners that put a premium on keeping a tight rein on day-to-day operations including hiring, marketing, finances, and sales. Having been in the industry Anshoo Sethi has been active on these matters.
When a company grows, it becomes painfully obvious that one individual can’t handle every aspect of running it. At some point, you’ll need to delegate responsibility for running essential business operations to subordinates who have learned the ropes and been given enough training. Until a leader is prepared to delegate, advancement will inevitably run into roadblocks.
When a business expands, it runs the danger of becoming impersonal and alienating its clientele. To be “personal,” we mean to cater to the needs of each individual customer in every possible way, from providing them with superior products and services to responding quickly to their inquiries and concerns. In spite of their loyalty, clients often complain, “The company got too big, and now I can’t even reach a human being to talk to!” This is a typical justification for discontent.
More costs will be incurred as expansion continues. When a company invests in things like new employees and their training, research and development to inspire more creative thinking, marketing and sales initiatives, etc., it must pay a price.